Tips For Marketing Yourself On LinkedIn
Most people do not put a lot of thought into their LinkedIn profile. However, if you want to use LinkedIn to promote your business or your services, you need to take the time to look into this. Fortunately, there are a number of different tips that you can use to ensure that you are promoting yourself on LinkedIn correctly and effectively.
Do Not Accept Every LinkedIn Invitation
A lot of people assume that if they have a lot of connections this will help their marketing. This is not actually true and you need to be careful when you choose who to connect with. Some of the people who send you an invitation are not people you actually want on your network.
Before you accept an invite, you should review the person’s profile. This will give you the chance to see what that person does and if they will add value to your network. Doing this will ensure that all the connections you have are relevant to your professional endeavors.
As you are taking the time to choose your connections, you need to stay in touch with them. This can easily be done by checking their status updates. Commenting on articles they write or their status will also help you stay in contact with them. This is important whether you are looking to build your network or stay in touch with past clients. When you interact with their profiles, you will constantly be on their minds.
Customize Your Public Profile URL
Your profile URL is important and you want it to be something that people will remember and for Search Engine Optimization. If your SEO URL is a bunch of random numbers, it will be much harder for people to remember, share and fine. You can easily create a custom URL for this UK SEO expert did. by going to your public profile and selecting the Create a Custom URL option on the screen.
The custom URL that you create should be one that will be easy to find. You also need to ensure that it relates to the reason why you are on LinkedIn. If you want to promote your business, include this in your custom URL. However, if you are promoting a service, you should also consider having this in the URL.
Complete Your Profile And Optimize It
There are a lot of people who choose to leave their profiles partially completed. This could be due to a range of different reasons, but it is something that you need to avoid. An incomplete profile is not professional and it will not help you market yourself on the platform. When people see incomplete profiles, they will generally move on or assume that you are not active on LinkedIn.
Once you have filled in the whole profile, you will need to ensure that it is optimized. Simply having a LinkedIn profile will not ensure that people are able to find you and this is why you need to optimize. To optimize your profile, you will need to add keywords that are relevant to your needs into the headline and summary of the profile.
Add Some Content
Content is important on any social platform and LinkedIn is no different. Adding content to LinkedIn will also show people that you understand your market and niche. Articles on LinkedIn are indexed by the search engines and will appear in the search results which increase your visibility and marketing.
You should also look at adding samples of your work to your profile. If you have your portfolio hosted on a different website, you will need to include a link to this. Links to GitHub are ideal for professionals in web development and coding.