SEO in 2017: Why Quality Content Is More Important Than Ever
There are two main reasons why quality content is set to become more important than ever before for effective SEO marketing strategies in 2017: advances in artificial intelligence and the introduction of more organized moderation by the biggest search engine operators.
Advances In Artificial Intelligence
Rank Brain is an AI program designed by Google to convert large portions of text into mathematical entities. The artificial intelligence behind the program is now very sophisticated and allows Google to more accurately assess the quality and relevance of written content in its full context on any website. The rating assigned to a webpage by Rank Brain is used by the search engine’s ranking algorithm to determine the page’s position on results pages. Pages with low quality content will now find it very difficult to rank at the top of SERPs for popular keywords.
Many predict that Google is likely to employ large teams of moderators in the future in order to ensure that they are abiding by new online regulations set out by large governments around the word. The governments in many countries are now threatening to block Google at the ISP level or impose large fines on the company if they fail to take steps to remove “offensive” websites from search results. It is likely that any website with poor quality content will also be deindexed if Google starts reviewing every page on a site manually.
In addition, it is now easier than ever before for individuals to report a website or article to Google for inaccuracy, irrelevance, offensiveness and/or poor quality. Don’t doubt for a second that your competitors will not abuse the report function to remove your website from results if it is full of poorly written, inaccurate content. Now is the time to invest in quality content.
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